🪄 How to make an AI logo
AI logo generation used to mean bland templates. In 2026, one prompt and the right model ship marks that hold their own next to studio work.
Pick a text-capable image model
Ideogram v3 and Recraft are the only models that render legible letterforms and clean marks reliably. Midjourney and Flux invent beautiful shapes but often break the wordmark.
The logo prompt formula
'Minimalist logo for [BRAND NAME], the word "[BRAND]" in a bold geometric sans-serif, matte black on white, single-line abstract [SYMBOL] icon, vector style, flat design, negative space composition.' Structured prompts beat vague ones every time.
Generate 20, keep 3
Logo design is a numbers game. Generate 20 variants across two or three prompt structures, cull to three, then refine the winner with edit prompts ('same mark, tighter kerning, remove the underline').
Vectorise before shipping
AI outputs raster images. Run the winner through a vectoriser to get clean SVG paths that scale to any size, from favicon to billboard.
Ready to put this into practice?
Open the studio and apply what you just learned in under a minute.
Design a logo