💼 How to make a high-converting AI ad
AI cuts ad production from weeks to hours. Here is the exact workflow performance marketers use to test 20 creatives a week on a single brief.
Start with a hook, not a brief
Write the first 2 seconds first. A visual hook plus a text hook. Every other decision — model, camera, shot list — flows from that opening.
Shot list in 5 beats
Hook (0–2s), problem (2–5s), product (5–10s), proof (10–15s), CTA (15–20s). AI can generate each beat as a separate 3–5 second clip you then cut together.
Model choice per beat
Hook and product beats → Veo 3.1 or Sora 2 for premium finish. Problem and proof beats → Kling 2.5 or Seedance for budget. Reserve the hero models for the shots that carry the ad.
Test 5 creatives, scale the winner
Generate five hook variants for every ad, spend a small budget on each, then scale spend on the top performer. This is why AI ads win — the iteration cost dropped to near zero.
Ready to put this into practice?
Open the studio and apply what you just learned in under a minute.
Make an AI ad